Feb 25
Summary: Choosing effective promotional products requires clarity about audience expectations, brand context and usage scenarios. The right items strengthen recall, encourage engagement and support...
Continue ReadingJan 30
Summary: Promotional merchandise transforms routine objects into meaningful brand touchpoints. Items used daily build familiarity, trust, and recall through repeated exposure. Products such as trav...
Continue ReadingJan 29
Summary: BPA-free plastic is not the full solution to safe hydration. Like a vacuum insulated bottle, stainless steel would provide better health benefits, purity of taste, longevity and sustainabi...
Continue ReadingSep 7, 2021
The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This “Glossier girl” revolution led to a resurgence in skincare ...
Continue ReadingNov 4, 2020
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingOct 4, 2020
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingDec 3, 2019
Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products – an...
Continue ReadingAug 2, 2019
Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn't mean we need to stay there. Whether someone said something that upset you, you're stressing a...
Continue ReadingApr 1, 2019
Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not alway...
Continue ReadingMar 1, 2019
One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by pra...
Continue ReadingDec 1, 2018
If you've ever watched a TED talk or listened to any of your teachers in school, you'll know that setting goals are the stepping stones to getting where you want to be in life. You watch one video ...
Continue ReadingAug 16, 2018
We all strive to be our best selves, but sometimes it's easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down that ...
Continue ReadingJun 27, 2018
Taking a lunch break is important. It's a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop thin...
Continue ReadingFeb 26, 2018
People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging a...
Continue ReadingFeb 15, 2018
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
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