A survey conducted by LJ Market Research reveals the power of promotional products by measuring how end users respond to organizations that use promotional products as part of their marketing mix. More than 71 percent of respondents surveyed indicated they had received at least one promotional product in the past 12 months. The study also showed that respondents’ ability to recall the name of an advertiser on a promotional product they had received (76 percent) was much better than their ability to recall the name of an advertiser from a print publication they had read in the past week (53.5 percent). Positive Impact On Brand Image Recipients of promotional products have a significantly positive opinion of a business through: • Increase in positive overall image • More positive perception of the business • Higher likelihood of recommending the business • Higher likelihood of patronizing the business Source: PPAI Study: Promotional Products Impact On Brand/Company Image Conducted by Georgia Southern University Advertisers spent more than $18 billion in 2011 on products purchased through promotional consultants.